Score yourself in the following twenty-five areas and find out if you’re a “Hospitality Black Belt”.
BEST PEOPLE
24 Points
Does your leadership win, attract talented people to the business, create more leaders, create positive change, and energize even on the days they do not feel like it?
10 points
Do you have a clear, simple, and effective talent acquisition system (specific hiring criteria, best interview questions, current team member referral system, and best people currently employed)?
10 points
Do you have a clear 5-10 year vision, 3 to 10 core values that focus and guide team member attitudes and behaviors towards a positive and productive work culture, and a clear and simple 30 to 90 day goal?
2 points
Have you conducted an anonymous team member survey in the last 90 days, then you used the results to improve workplace culture and team member happiness?
1 point
Does your team have an extremely simple focus of one guest at a time, one day at a time?
1 point
SPECIAL PRODUCT
52 Points
Have you done an anonymous customer survey (a large sample), with very positive results about your product or service in the last 3 months?
30 points
Have you received a “best of” award for your product or service from a media source in the last 12 months?
10 points
Do you hear guests regularly describing your bar/restaurant, one of it’s food items, drink options, or entertainment as their “favorite”?
5 points
Do you track your three to five key performance indicators on a daily or weekly basis?
2 points
Have you taken action to remedy any customer complaints about your product or service in the last 30 days?
1 point
Would your guests, when asked, describe your core product as “simple and different”, and is your core product simple and different enough to be worthy of conversation?
1 point
Do you offer any free items for guests on a daily basis that adds value to their experience (examples: peanuts, chips and salsa, glow bracelets, mint chocolates, balloons, lollipops, birthday meals, etc.)?
1 point
Are your over-communicated key focuses on safety, female guest experience, and celebrations such as birthdays?
1 point
Do you have cost controls in place such as weekly or monthly inventory counts, liquor pour tests, proper icing of glasses, kitchen portion checks, theft prevention procedures, security cameras, etc.?
1 point
PROFIT ACCELERATORS
24 Points
Do you have a clear and documented strategy to deliver exceptional customer service accompanied by weekly or monthly team member training?
5 points
Have you used mystery shoppers to honestly evaluate your customer service level at least once in the last 3 months, then used that data to make improvements and/or reward excellent service from team members?
1 point
Do you have a simple, documented, and proven-to-be-effective sales strategy in place?
1 point
Do you have daily or weekly sales training meetings?
10 points
Do you reward team members who have exceptional sales performance?
1 point
Do you have at least one relationship with someone involved in local, state, or national media (large social media page, newspaper, radio, television, blog, etc.)?
1 point
Have you received positive media coverage and/or received an award or public recognition in the last 12 months?
1 point
Do you have a continuous program of free samples to gain new customers?
1 point
Do you provide a clear satisfaction guarantee with a simple service recovery strategy?
1 point
Do you have a partnership with another business or organization that has actively sent you business in the last 30 days ?
1 point
Do you have an active social media program that reaches and adds value to your target customer/client, and/or uses some of the above methods to increase business?
1 point
Your score and belt level:
90 points or more = Black Belt
80 points = Brown Belt
70 points = Purple Belt
60 points = Blue Belt
50 points or less = White Belt