About A.J.

A.J.’s mission is simple:

  • Help successful achieve life-changing breakthrough goals in a fraction of the time they thought was possible
  • Donate 1 million meals to children in need through his work

A.J. Madden is a foremost expert at helping top performers get better. He is an author and performance enhancement specialist who has coached and advised CEOs and executives, entrepreneurs, doctors, law enforcement leaders, professional athletes and professional entertainers in 13 states, 4 countries, and 100+ industries.  

A.J. has written 7 books on high-performance leadership and business, and has created over 300 pieces of unique intellectual property.  He has spent the last 20 years studying and teaching the mindsets, habits and strategies of high performance.

What makes A.J.’s coaching experience unique and effective:

  • A 360 degree, holistic approach to improvement, working to simultaneously to reduce fear and stress and raise levels of personal success, positive relationships, and happiness
  • Receiving 7 day a week access to A.J.’s time and resources
  • Formulating simple solutions to your most complex problems
  • Receiving the exact most important message that you need to hear (but may not want to hear)

A.J. donates a portion of every client’s fees to help feed underprivileged individuals and families.

A.J.’s clients have included:

  • CEO’s, presidents, and executives
  • Corporate owners and boards
  • Doctors and surgeons
  • World-class universities
  • Sports coaches
  • Professional athletes
  • Professional entertainers
  • Police departments
  • Military leadership
  • Non-profit organizations

A.J.’s combined clients have done billions of dollars in sales, with many organizations in the top 1% in the country in their field.

A.J. specializes in one-year transformations, helping individuals and organizations achieve their number-one, most game-changing (or life-changing) goal.

A.J. does not take on a new client unless he truly believes he can help.

Some of the benefits his clients have received:

  • Breakthrough success
  • More confidence
  • Less stress
  • Improved leadership ability
  • Better health
  • Better relationships
  • More free time
  • Better clarity
  • More profits
  • More simplicity
  • More happiness

A.J. only works with clients who fit 3 specific criteria:

  1. Coachable
  2. Committed
  3. Capable
High performance coaching is not for everyone. Only contact A.J. if you are serious about being world-class at what you do. All sessions must start on time. There are no cancellations of sessions outside of an emergency. There are no unnecessary interruptions to sessions: phone calls, text messages, family, employees, pets, etc. A.J. is 100% committed and focused on the work, and expects the same level of seriousness from his clients. A.J. helps inspired people get more of what they truly want in life and share their special gifts with the world.

Get To Know Me Even Better (Humbly)


  • I love being a professional coach and seeing people achieve their big goals and dreams
  • At 12 years old, I started studying the mindsets and habits of Fortune 500 CEOs, world class athletes, and U.S. Presidents in hopes of cracking the code on elite performance
  • I didn’t start coaching until individuals and businesses asked me to
  • I coached hundreds of hours for free before I ever got paid one dollar
  • I still volunteer my time to coach military veterans and immigrants who own a business or want to start one
  • I donate a portion of every client’s fees to help feed underprivileged individuals and families
  • I have had the privilege to coach 50+ female business owners and counting
  • I have a Philosophy degree from Bloomsburg University
  • I hold an ACE Personal Trainer certification
  • I fast for around 20 hours every day
  • I exercise twice a day, seven days a week, rarely missing that schedule
  • I listen to four to five hours of educational audio per day
  • I have memberships at eight gyms
  • I have coached clients in thirteen states, four countries and counting
  • I read at least eight books at a time
  • I try to sleep 9 hours a night
  • I have taken no vacation in over ten years in pursuit of my goals
  • I wrote my first book “1% Warrior: The Code Of Success” (a full-length non-fiction book) in 30 days, wrote 3 books in 90 days, and published 4 books in 2020
  • I have trained in mixed martial arts, boxing, wrestling, kickboxing, and Brazilian Jiu Jitsu for 15 years, first under Sensei Cory Wimberly, Sensei Dave Light, and Coach Bruce Lombard
  • I completed 10,000 burpees in 100 days
  • I occasionally work as a hand-to-hand combat instructor for security professionals, individuals, and organizations
  • I was a licensed mixed martial arts cornerman in Pennsylvania
  • I read the biographies of U.S. presidents in elementary school
  • I have read close to 1,000 books on peak performance, leadership, fitness, and business
  • My goal is to eventually fit all my possessions into a duffel bag
  • I plan on living to be 120 years old
  • Barnes and Noble is my favorite store and I have spent thousands of hours and dollars there
  • My all-time favorite restaurant: Fogo de Chao
  • My all-time favorite (and most gifted) book: “The Success Principles” by Jack Canfield
  • My all time favorite inspirational documentary: “Inferno” (the making of The Expendables)