Happy Clients


AJ knows how to help people succeed and from my perspective, he has 3 superpowers:

1 – AJ cuts straight through all of the irrelevant fears and distractions to focus on exactly what needs to be done to achieve the goal. For me, he can reframe a challenge that seems complicated and impossible and have me believe it’s simple and achievable within just a few minutes of conversation.

2 – AJ has read and retained knowledge from so many valuable books on business and success! He has synthesized all of this knowledge and is very quick to share an anecdote of a highly successful person who has experienced almost exactly what I’m going through and what they did to solve the problem or achieve the goal.

3 – AJ’s approach is a perfect blend of challenging and supportive. He is honest and direct at the same time he is encouraging and empowering. If I fail to follow through on an action, there is no judgment, an only a brief reflection and focus on a clear path forward.

AJ cares about his clients and celebrates with them through every success. If you work with AJ, you will be challenged, you will find yourself outside your comfort zone, and you will achieve goals you never thought possible.”

Leanne Lutton-Lenz
Executive Director Centre County United Way

We had the privilege of working with AJ for several years now. From the first session, we knew we made the right choice. His expertise, passion, and dedication to our growth as leaders and success was evident from the start. It was clear that AJ had a deep understanding of the challenges that entrepreneurs face. Although we are passionate and educated in our field, we desperately needed coaching to lead our team as our business grew. AJ was instrumental in obtaining and developing this over the years.

Throughout our time together, AJ’s coaching provided us with invaluable guidance and support, helping us identify our strengths and weaknesses, and develop strategies to overcome obstacles and achieve our goals. His communication style was clear, concise, and encouraging. He was incredibly patient and understanding, even when we faced setbacks. He always challenged us to become better leaders. With his help, we were able to gain a new perspective on our business, refine our approaches, and ultimately achieve a greater level of success than we ever thought possible.

Additionally, we used AJ to coach our leadership team for the past two years. The professional growth, problem solving, and confidence they have gained has been so beneficial to them as professionals, to us as business owners, and to our business as a whole. Having AJ coach us and our leaders simultaneously provided an environment of accountability, goal clarity, and action that resulted in immediate results. It also improved the overall culture & teamwork.

Overall, we would highly recommend AJ as a business coach to anyone looking to take their business to the next level. His expertise, guidance, and support have been invaluable to us, our leadership team and our business. We are confident that AJ can help anyone achieve their goals, no matter their level of experience or industry. Thank you for everything AJ!

Amy Hartman
CEO and co-founder Reaching Beyond Limits, Robyn Ruckle COO and co-founder Reaching Beyond Limits

Work With A.J.

Elevated Leadership


What you’ll get with your private and personalized leadership coaching:

  • Discover how to think and operate like the top 1% of the top 1% of leaders
  • Learn how to achieve your #1 most important goal, overcome your biggest challenge, and put right the one thing that is holding you back the most
  • Designed specifically for CEOs, company presidents, school superintendents, police chiefs, executive directors of non-profits, and other high impact leaders.

Elevated Life


What you’ll get with your Elevated Life Performance coaching:

  • Create personal breakthroughs and achieve life-changing goals, both personally and professionally
  • Get hundreds of hours back per year to do more of what makes you happy with those who make you happy
  • Become the most confident and fearless person you know
  • Create more positive, less stress relationships
  • Become a world class thinker: make better decisions, overcome challenges faster and easier, and dramatically improve your life

Elevated Life


What you’ll get with your Elevated Life Performance coaching:

  • Create personal breakthroughs and achieve life-changing goals, both personally and professionally
  • Get hundreds of hours back per year to do more of what makes you happy with those who make you happy
  • Become the most confident and fearless person you know
  • Create more positive, less stress relationships
  • Become a world class thinker: make better decisions, overcome challenges faster and easier, and dramatically improve your life

About A.J.


A.J. Madden is a foremost expert at helping successful people get better. He is an author and high-performance specialist who has coached and advised CEOs, founders and executives in 13 states, 4 countries and 90+ categories of business.  A.J. has written 7 books on high-performance leadership and business, and has created over 300 pieces of unique intellectual property.  He has spent the last 20 years studying and teaching the mindsets and habits of best-in-class performance.  His mission is simple:  1. Help successful people achieve life-changing breakthrough goals in a fraction of the time they thought was possible, and 2. Donate 1 million meals to those in need through his work.