The Ultimate Business Test
Score yourself in the following fourteen areas and find out if you’re a “Business Black Belt”.
PRODUCT/SERVICE 50 points
1. Have you done an anonymous customer survey with very positive results about your product or service in the last 3 months?
30 points
2. Have you taken action to remedy any specific customer complaints about your product or service in the last 30 days? 10 points
3. Have you received a “best of” award for your product or service from a media source in the last 12 months?
10 points
CUSTOMER SERVICE 10 points
4. Do you have a clear and documented strategy to deliver exceptional customer service accompanied by weekly or monthly team member training?
5 points
5. Have you used mystery shoppers to honestly evaluate your customer service level at least once in the last 3 months, then used that data to make improvements and/or reward excellent service from team members?
5 points
SALES STRATEGY 15 points
6. Do you have a simple, documented, and proven-to-be-effective sales strategy in place? 5 points
7. Do you have daily or weekly sales training meetings?
5 points
8. Do you reward team members who have exceptional sales performance?
5 points
PUBLICITY 10 points
9. Do you have at least one relationship with someone involved in local, state, or national media (large social media page, newspaper, radio, television, blog, etc.)?
2.5 points
10. Have you received positive media coverage and/or received an award or public recognition in the last 12 months?
7.5 points
RISK REVERSAL 5 points
11. Do you have a continuous program of free samples to gain new customers?
2.5 points
12. Do you offer a clear and publicized satisfaction guarantee?
2.5 points
ALLIANCES 10 points
13. Do you have an active referral reward program for customers and/or team members that you have paid a referral bonus from in the last 30 days?
5 points
14. Do you have a partnership with an individual/individuals, and/or another business or organization that has actively sent you business in the last 30 days ?
5 points
Your score and belt level:
- 90 points or more = Black Belt
- 80 points = Brown Belt
- 70 points = Purple Belt
- 60 points = Blue Belt
- 50 points or less = White Belt
BONUS:
Do you provide more value for your customer’s dollar by employing added-value extras to your product or service (examples: free shipping for an online business, free breadsticks at a restaurant, online order wrapped like a present with a handwritten thank you note, bags fly free airline, toy in kids meal at fast food restaurant, hotel providing free transportation, etc)?
10 points
Do you have an active social media program that reaches and adds value to your target customer/client, and/or uses some of the above methods to increase business?
5 points
Profit Accelerator Weekly Points
- Core Product Or Service Focus 5 points
- Extra Mile Customer Service Focus 5 points
- Sales Focus 5 points
- Marketing Focus 5 points
- A point for each task can be received for either carrying out a task yourself, or teaching/coaching a team member to do the task
- 4 daily tasks x 1 point each for daily completion = 4 maximum points per day for a perfect score x 5 days = 20 maximum points per 5-day work week
- Maximum score of 20 points, 15 points is a passing score for the week
